AVANTI POPOLO
2014 - 2018
In this project, each piece is a movement from the masses to the self, from the artificial mass to the individual subject: man-mass, woman-mass, people-mass... giving rise to the people who are majority minorities, hosting them, opening a space for their becoming.
Works in permanent opposition to the canons that leave people two ways to be included: as manipulated or as marginalized.
Social mechanisms unfold on large formats, articulated bodies, connections, forming machine-like devices which consensus engineering puts into motion. Institutions create a power mechanism based on consensus engineering, due to which individuals can’t desire to leave the consensus.
These are photo installations of social installations, which make one or the other of its constructive elements visible, all acting on us without us actually realizing it, alienating elements brought to evidence. From its scaffolding emerges a social imaginary for minorities as those are not represented in the consensus model.
This project doesn’t analyze or try to understand if such engineering actually exists, or how it is designed, it displays the disciplined behavior of the masses and the individual before large institutions, and also within the small societies in which they coexist.
From this work of making visible the behavior of mass being which we are used to, and of which we are insensibly part of, what is surprising is the effect: Rottenberg’s photo installations, far from reproducing the effacement of the individual, enhance the uniqueness of each One; they make the individual rebels himself from his anonymity.
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THE BIG EGG
2014 Archival Grade Print on Photographic paper 120 x 160 cm / 47 x 63 in (Edition 5)
FROM THE TOP
2018
Impresión Lambda mate / Matte Lambda Print / Photographic installation composed by 7 images 120 x 150 cm cada fotografía / 47 x 59 in each photographs
DETAIL
INSTALLATION
EL PUEBLO / THE PEOPLE
2017 Archival Grade Print on Photographic paper 100 x 150 cm / 40 x 60 in (Edition 5)
LA DANZA / THE DANCE
2014
Millions of men on this planet dance to the rhythm of a song they do not understand, and infernal dance that forces them to follow the music as they can, if they hope to be part of the social groups.
This installation is a celestial blue cube, the same color as the underwear. Inside it becomes a black circle, to which a 160 x 1800 cm digital photograph printed on photographic paper is glued. In the center of the circle a basket with celestial blue underwear is placed. The light reproduces the rhythm, creating an effect of motion. Kusturica’s music sounds in a loop. Once spectators enter the installation they become part of the dance, emphasizing the effect of including them throughtheir access to the basket full of underwear
DETAIL
2014 Archival Grade Print on MOAB Metalic Paper 160 x 1800 cm / 63 x 709 in (Edition 3)
PARA SUBIR AL CIELO /
TO CLIMB THE SKY
2016
2016 Archival Grade Print on Photographic paper matte finish 160 x 600 cm / 63 x 236 in (Edition 3)
DETAIL
NOSOTROS / US
2016
2016 Archival Grade Print on Photographic paper 160 x 720 cm / 62 x 283 in (Edition 3 + 2 A/P)
EL OTRO / THE OTHER
2016
2016 Archival Grade Print on Photographic paper 80 x 210 cm / 31 x 82 in (Edition 3 + 2 A/P)
LAS 12 SILLAS /
THE 12 CHAIRS
2016
2016 Archival Grade Print on Photographic paper glossy | 11 photos 105 x 30 cm each one / 41 x 12 in | Installation size: 105 x 330 cm / 41 x 129 in (Edition 3)
JAQUE MATE / CHECK MATE
2017
2017 Archival Grade Print on aluminium / 64 photos 35 x 35 cm each one / 14 x 14 in Installation size: 270 x 270 cm / 106 x 106 in (Edition 5)